For any company or organisation or
even an individual, selling is one of the most important tasks to
be and grow in business. Sales, nowadays is a
very common word in daily life, but is it that simple to perform or
too hard to learn?
Sales, in very common words, mean the
exchange of any commodity for money. But it's not that simple when one needs to perform it
on daily basis. In life, everybody needs to sell, be it a product or service to
a client or just a simple idea to a dear friend or family member.
If you see around, sales is one of the easiest profession to get a start for the career but very difficult to survive and when it comes to moving up to the top, it's one of the toughest one. And that's true because one doesn't need a very high professional degree to get the entry, but s/he needs the willingness to work hard and good command over the words. One doesn't need a very deep knowledge of language, but at the same time, poor choice of words isn't healthy. Humans are the creature of emotions and to deal with that, one requires the art of dealing with people. Machines run as per the given command, they never argue. But in the case of a human, one surely gets some or more obstacles, and that's where most of the sales people fail and try to run away from the profession.
A lot of people believe that those
who are not good at anything else become sales persons. But I differ
from this point of view. While it may be true in some cases, can't
be true for all. I really believe that sales is
more of an art and one needs a lot of presence of mind, intellect and long-term strategy
with fast actions to be successful.
But the main question arises here is
what does it takes to be better at sales? Does it require only
the hard work or something more than that? The obvious answer is, sales does
not merely includes hard work but also requires an art of dealing with
people. No good product or service can be sold only on the
basis of the quality. Customers simply need more than that and that's the
feeling of being important. No matter how hard you try
to convince the customer just on the basis of quality, without giving the
proper treatment to customer you can't enjoy success in any market. That's why a
sales person needs to be more persuasive than being argumentative!
Every person who is involved in
the process of sales, needs to develop a habit of dealing with people and that
too with a sense of care. Today, there are thousands of books
available out there in the market which are focusing on training the sales
staff, but one book which is highly recommended for everyone is Dale
Carnegie's How to Win Friends and Influence People. Though the
book, written almost eight decades ago, was never meant for sales people only,
but is highly effective when one is in the business of dealing with people.
For a sales person there are few
points which I can think of as essential and must be practised in the
process of sales.
1. Confidence
Be it your 1st ever sales call ever
or a thousandth one, you must be confident enough to start a healthy
conversation. If you lack confidence, nothing else may help you because;
nobody wants to deal with a loser. Think of yourself for a moment, do you like
to buy anything from someone who lacks confidence?
2. Probing
First and foremost, find out the
customer's need and desire, not the demand. In other words, try to offer
solution, not just product or service. To offer a better solution, probing is
very essential. Without it, things rarely work.
3. Comfort
Give the customer enough space to
feel comfortable, so that a certain level of rapport is build during the
conversation. Pay attention to what he talks, let him explain his requirements
or wants, then and then only, go for pitching. In this way, you will be providing
a solution, which, he will buy happily.
4. Avoid Arguments
Today's customers are smart enough to
play with a sales guy, because they know that you are under pressure of target.
Also, there are lots of options available in the market and that too a call
away only. So, even if he has made his mind to buy your product, he may test
you in various ways. Also, he will try to provoke you by talking about
competitor. At this point, simply avoid the temptation of speaking
ill of the competitor. Your prospect might already be the customer of your
competition. Avoiding arguments will give you an upper hand at last.
5. Urgency & Closing
Now, when you have shown the benefits
of your offering, don't let him run away very easily. If he has given enough
time for meeting and discussion, many chances are there that he wants to
buy it either from you or someone else. So why don't you? If he is avoiding closer,
he probably is testing your patience and confidence. Don't lose courage
and deal with this strongly and tactfully. Creating urgency is what you need at
this point. If you succeed, deal will be yours.
After all the heat is over, and the
client has agreed to sign the deal, remember 'No wrong commitments' is the most
important thing for a long-lasting relationship. Many sales persons
commit more than they can deliver to get the deal. This practice puts
them and the company in trouble at some point of time. So, promise only those
things which can be delivered. It will help in winning customer
loyalty.
Hope, this sales basics will be
helpful in your next closing.
Happy selling!



